Friday 13 January 2017

Billy's Bakehouse - Aussie Pies from The Netherlands!

Billy's Bakehouse - Pie Reviews

You might think that after 7 years of eating and reviewing pies it has become a bit repetitive. Surely there is only so much that can happen when reviewing various pastry packages? But, like the fillings themselves, the whole experience continues to lead to the unexpected. One of these more random experiences was when an Australian from the Netherlands gave me 21 pies in Birmingham on my way to Northampton. Now let me explain...

Darren comes from a small coastal town in Australia but has been living in the Netherlands for over 20 years. Unfortunately the Dutch are not into pies and Darren missed the pies he used to get in Australia. Like us, he found many of the frozen pies he could import from the UK were not up to scratch. His Dad was a butcher and his Mum a pie lady so with this background he thought he would try and make his own. When other people tried his pies, they quickly caught on. He soon started a business making fresh pies for pubs and doing festivals during the times of year when his building work was quieter. Given that demand was varied, fresh pies would spoil before being used so Darren started making frozen pies with the emphasis on making them quick to cook on demand. The brand Billy's Bakehouse was born, marketed as producing authentic Australian pies. He also decided to make an affordable, everyday pie rather than a premium gourmet pie. The pies are small so that they can be eaten with one hand and to open up the market to younger pie fans and women who typically would want a smaller pie.

It struck me that Darren has really thought about his market, more so than most pie makers I come across. From my experience, it does feel he has identified a bit of a gap in the market. Sales are good for Darren, particularly at music festivals, but there is one problem. The Dutch have no idea about pies! A meat pie in particular is not a concept they are familiar with, so to make headway with Dutch supermarkets he has his work cut out. Hence Darren has an ambitious plan to break into the UK market somehow, be that via a franchise or importing pies. This brought him over to chat to some companies and he also decided to contact the Pierateers to get our opinion!

We met for a coffee at Birmingham New Street station. Darren said he would be easy to spot as he would be the one with the esky. Hmm.... only problem is I didn't know what that was. Turns out it is an Aussie name for a coolbox. I brought my own cool bag to take some pies with me as I was on my way to visit friends in Northampton. I didn't expect that Darren would be giving me the whole coolbox filled with 21 pies! The coolbox was a slightly random thing to turn up at someone's house with, fortunately my friend had a big chest freezer! (This event only added to my reputation as being completely obsessed with pies.)

Darren claimed to have come up with a unique way of making the frozen pastry work. He said that coming at it from a non-culinary background had allowed him to think outside the box. He didn't let me in on the secret but said it was a bit unusual. Hopefully nothing too weird though!

Billys Bakehouse pie

Darren gave me detailed instructions for how to cook the pies. They must be cooked in the foil and on a baking tray. He also specified the relatively high temperature of 200°C. It felt like it was a bit of a science experiment rather than baking a pie. I was glad he gave me 21 pies so I could make sure I got some right! It also allowed me to share some with Pierateer Rob. (I meant to give him meat pies and chicken pies but turns out they were all meat, oops.) Whilst I tried to follow the instructions, perhaps there was some variability to the oven because some cooked better than others. Some had perhaps been slightly defrosted in their travels which meant they weren't quite at their best.

When they did cook right though, the pastry was very good, especially given that it was frozen. It was slightly flaky but with a bit of crunch. There was a nice buttery taste to the pastry. As Pierateer Rob observed, it was nice that the sides and base cooked well too, there were no soggy bottoms here! It is actually quite unusual to achieve this for a frozen pie. This meant the pies held together well making them ideal to eat by hand. I can see they would work well as a festival pie.

The pies retail for €2.79 for a box of 2 in supermarkets, putting them just above £1 each at post-referendum rates. This is competitive with other companies such as Birdseye which dominate the frozen brands in this country. At festivals the offers vary but they tend to be around €3.20 each. This is cheap compared to pies at event we go to (like the football where prices tend to be #PieHighPrices).

But onto the fillings! I was given four different flavours, meat, spicy meat, chicken and veggie.



The meat was minced beef which is the traditional Aussie style. Darren said this is the pie he would always try first to see if a pie maker is worth their crust. Whilst we do tend to prefer bigger meat chunks on the Pierate Ship this has allowed Darren to make these pies both good quality and affordable. Whilst it was minced meat, it was still in relatively big pieces. This indicated the quality of the meat was better than most minced meat pies where the meat is ground so fine there is nothing at all to chew. The flavour was fairly simple, meaty with little seasoning, but not too much. The seasoning was different (in a good way) to the average meat pie in the UK, but my palette is not refined enough to determine what the differences were. I was, as advertised, a classic Aussie meat pie at an affordable price!

Spicy Meat


The same type of meat as the standard meat pie but this one packed more of a punch. To me, it tasted like someone had injected a meat pie with chip shop curry sauce and then added a bit more pepper and chili to make sure it was hot enough. Again, it didn't do anything fancy, it was simple but effective. I couldn't choose between this and the meat pie as my favourite, it depends on how you feel on the day.

Chicken & Mushroom


The flavour of this pie was so much nicer than your average chicken and mushroom pie in this price range. It was a world away from the horrible grey gloop that you often find. There was plenty of leek which added of flavour with a good amount of salt. The mushroom added nicely to the texture and variety of the pie without over powering the flavours. It seemed like a different variety of mushroom to what we typically eat in the UK. The chicken was in quite small pieces but just about big enough to get your teeth into. Unfortunately, the sauce was a bit too thin for me which, was surprising when the others had quite a thick sauce. Hence, it lost marks against Consistency. The leek was also a little Chewy which detracted from the texture. A shame when it did some aspects very well.

Potato & Sweet Potato


Given the choice of filling, it is not too surprising that this was quite a soft pie. It had a consistency like a cheese & onion pie or a butter pie. There was again, a welcome flavour from the leek, so this pie avoided being bland. There was, of course, not much to chew, this type of pie slips down too easily to be something I would choose regularly, but it was tasty enough to eat again. Perhaps as a 'side' to one of the meat pies, it would be a bit like pie and mash then!

So to summarise, the Aussie pies from the Netherlands turned out to be pretty good! The Meat and Spicy Meat both receive Pierate Recommended status. Given the business trip to UK, perhaps we will one day see Billy's Bakehouse pies on these shores, there is certainly an appetite for this kind of pie in the UK, but probably more com-pie-tition in the market place too. It strikes me that these would be
perfect pies to eat at football matches. They cook quickly, they are easy to hold in your hand and for the most part the hold together very well. For some reason in England, most football pies tend to be stodgy and gloopy affairs that make a mess everywhere. Here's hoping that a club signs this talented foreigner up! We wish Darren and Billy's Bakehouse good luck in the future.


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