Friday 30 April 2010

Is it a pie? McDonalds under the knife

It’s the age old question – is it or isn’t it? Well guys, I have to admit that when it comes to McDonalds Apple Pie, I’m certainly hesitant in my viewpoint. While the packaging clearly gives the indication that you are entering pie heaven, with “hot, crispy and delicious Apple Pie” plastered over the label, the proof of the pudding is in the eating.

And yet is that famous saying true?!! After all, the eating experience itself was quite delightful, it has to be said. It certainly was hot, crispy and delicious – ticking all the McBoxes. The filling was piping hot and complemented the pastry. But what really caused confusion was whether it was a pie in the first place! After all, when it comes out of the packaging and is laid bare on a McNapkin, would anyone really go “wow, what a great looking pie!”

Now we here at Pierate want to stick close to our pie loving base and not be distracted by any kind of slice invasion. And when you look at McDonald’s pastry offer, you certainly couldn’t be accused of such a grave error known simply as the “Splaffy” (to those who are new to this term, this highlights an occurrence where an experienced member of our pie eating team accidentally bought a slice, not a pie, at the Soul Survivor pie stand one year! Definitely something to banter about for years to come!)

The lack of foil tray, the fact that there is no clear “base” and “lid” parts – but simply an even amalgamation of the two – and the lack of spherical shape (which is common to most pies, even the slightly more rectangular looking versions) clearly indicate that the McDonalds offering is sadly not actually a pie! So be warned – even mega chains like McDonalds can lull innocent customers into a grave error, using the pie brand to sell what are in fact slices. I can safely say that are not “lovin it”.

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