Sunday, 13 October 2013

Sainsbury's Spot the Difference

Spot the Difference (not Taste the Difference) with Sainsbury's Chicken and White Wine Pie

So imagine my disappointment as a Pierateer when I thought I was eating a new Sainsbury's pie the other day, only to find out that their marketing department were just playing tricks on me... Check out the two photos and see if you can (apart from the slight damage to the box) spot the difference, rather than taste the difference, between the two pies below:



Sainsbury's Classic Chicken and White Wine Pie
Sainsbury's Classic Chicken and White Wine Pie - reviewed 5/3/2012


Sainsbury's Classic Chicken and White Wine Pie
Sainsbury's Classic Chicken and White Wine Pie - eaten 10/10/2013

So... did you spot it?

Well one of those pies is apparently "deep filled"... the other... well, it doesn't say either way. But there is very little different in the box, the depth of the filling on the box or the actual pie itself! I certainly couldn't describe this as deeper filled than the pie was 18 months ago!

What made it worse was that my good friends the Senei had especially checked the Pierate Pie Rankings to pick a pie I hadn't tried - not realising that this was essentially the same pie I had already reviewed in March 2012! Very disappointed to find out I've basically fallen foul of the marketing gimmicks of Sainsbury's but hopefully next time I'll find a genuinely new pie!

RAS

See where the actual original pie ended up in the Pierate Pie Rankings or find other pies of a similar flavour.

Make sure you 
and let us know your thoughts!


No comments:

Post a comment

Thanks for getting in touch with the Pierateers!